Marketing Expert | Marketing Strategy | Social Media Strategy
I am not your typical social media coach, and honestly that is kind of the point.
Before I started Erica Martin Co., I spent nearly a decade at Target Corporation as Director of Strategy. I was in the rooms where billion-dollar marketing decisions got made. I learned how the biggest brands in the world get people to stop scrolling, start trusting, and pull out their wallets.
When I left corporate, I took all of that with me.
Now I work with coaches and service-based business owners who are doing everything they were told to do on social media and still not signing clients.
They are posting consistently.
They are getting likes.
They even go viral sometimes.
But their bank account does not reflect any of it.
The problem is not their content. It is that they are missing a conversion system.
Going viral is easy. Getting paid from it is a strategy. And that is exactly what I teach.
The Background
I Didn't Learn This From Instagram. I Learned It From Target.
Before I had a business Instagram account, I had ten years inside Target Corporation — one of the most sophisticated consumer marketing organizations in America. My title was Director of Strategy. My job was to understand what makes millions of people stop, pay attention, and buy. Not likes. Not followers. Purchases.
When I left corporate and started working with coaches and service providers, I noticed the same problem everywhere: everyone was obsessing over growth tactics — trending sounds, posting schedules, viral formulas — and nobody was building the actual architecture that converts an audience into revenue. That gap is what I built this business to close.
We have two offers to help you grow and scale your business to become the what you dreamed of without having to live on TikTok. We offer coaching (with two options) and full agency work. If you are interested in the agency, please fill out this form.
The Beliefs Behind Everything I Teach
Growth and conversion are two different skill sets — you can't do both at once and do either well.
Your audience is searching for certainty, not strategy. Speak to their specific situation, not at them.
Social media is now a search engine. Your bio, captions, and hooks are SEO — treat them that way.
Vanity metrics are a distraction. Follower counts don't pay bills. Revenue does.
Free content teaches what. Paid content teaches how. That's the right order of trust.
You don't need to post every day. You need the right content on a consistent schedule.
Ready to Get Started?
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